Advertisement Techniques.

In this short 44 second Cancer Research UK advert statistics are being used to show how many children have died from leukaemia. Shortly into this advert it is stated that "In the 1960'S only one in ten children survived leukaemia." It then states that "Today, eight out of ten children survive." This shows the increase of children which have survived this deadly cancer. The use of statistics are effective because this advert is very serious therefore people are drawn to automatically believe these statistics.




In this advert an anecdote is being used this is when a personal experience is being told, used of proof or evidence. In this advert Terrie gives "us" her advice on smoking, no one should smoke "And if you do smoke, quit." Terrie is stating this on behalf of her own experiences as we can see she suffered from cancer. This is effective because it shows awareness of the negative experiences you can come across if you smoke. Also someone who has suffered from cancer is informing us therefore there is evidence.



In this "Go Compare" advert, a series of repetition is used. The use of repetition is effective as the same words are repeated over and over again verbally drilling them into their audiences heads. He uses the word "Go compare" 16 seconds non stop throughout this advert. It is also allowing the author to emphasise on the phrase "go compare." Also adding rhythm to ensure people will not forget.




Facts occur throughout this whole advert. They state a fact then back it up with statistics so people
are forced to believe it. For example "In the year 2030 58% of adults will be over weight, according to statistics." In this advert cocoa cola state a bunch of facts and statistics so that they can go against them/break them at the end. For example they say that "100% of statistics are made by us and we are going to change that."




This advert uses a number of adjectives to emphasise how tasty their food is. Examples of words they use are "creamy" "golden" and "plump" these adjectives make the overall advert effective as it creates a vision for people on how their food tastes without even tasting it.