Demographic Audiences.

Product name: Stella Artois.

Audience demographics:

This product's advertisement is specifically targeted at middle-aged men around 25-44 as this is an alcoholic product. Data has proven that those of a higher education are more likely to drink Stella, people such as lawyers, doctors or any manager of a large scale organisation as they are very-well paid professionals, this is because they are known to be 'reassuringly expensive.'



product name: Cadbury Dairy Milk.

Audience demographics:

This product's advertisement is specifically targeted at young females around the age of 18-25 however cadbury say that their chocolate has changed from being targeted at kids to every family member allowing them to celebrate together. This advert has chosen Phil Collins, a british pop rock artist to promote their product meaning that they took geographics into consideration as he has sold this specific single worldwide therefore they have targeted an audience from multiple countries.




Product name: Think! Motorcycle safety



Audience demographics:


Many could argue about who this advert's target audience is. Some may say that this advert is specified at motorcyclists being more aware and safer on the roads and others may say that this advert is targeted at Vehicle drivers to be more aware and look out for motorcyclists. However this advert is targeted at pretty much anyone on the roads. Specifically young males, in their late teens to early 20's. This advert is not targeted at any specific area.