TV advertising is a way for companies or businesses to promote, persuade and grab the attention of a chosen target audience to either buy or use their products or services. However there are also campaigns such as "think" for road safety which promotes awareness on the roads.
2. View 3 different contemporary TV adverts and list three key characteristics of them:
- They are all specific, they have a specific target audiences, for example; Age, gender. Increasing their sale in products and number of responses they receive.
- They all aim to stand out and be memorable. They all want to be unique. In order for this they do things such as use creative and attention grabbing images, catchy song.
- They all have the intentions to show awareness, promote their products or services including a logo.
- They are all a similar length around 30-90 seconds.
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