Comparisons of 2 Advertisements.

These two adverts are similar in the sense that they are both adverts which are promoting the same product which is toothpaste. Although both of these adverts are selling the same product there is a great number of differences in comparison to the similarities. For example one thing that both of these adverts have in common is that they both use females models to promote their product. However in the old advertisement the shot used of the lady using the toothpaste was a closeup, this allows the targeted audience to stay focused and have a clear mind on what the advertisement is actually about. Whereas with the new advertisement there are a number of shots used, one in particular is a long shot of the female model. This shot may be used to confuse or trick the audience into buying their product it may also cause them to question what is actually being advertised.
Another similarity between these two adverts were that they both had evidence to back up what they were saying, that their product would leave you with clean White teeth. For example they both state that their product is clinically proven. The most obvious difference between these two advertisements were their products packaging. The old products packaging was plain, in other words boring, very simple and dull. There was nothing visually attractive or exciting that would personally grab my attention or draw me in and persuade me to buy their product. However in the new advertisement, its bright and colourful making it eye catching.
In the old advertisement facts were used, the male voiceover stated that "Gum infection is the cause of more tooth losses then decay itself." This allows the audience to be more open to believing in the product they are trying to sell. In the new advertisement they also use facts such as "clinically proven."

One technique that the new advertisement use is repetition, they repeat the words "White" and "instantly" this automatically plants the idea of their product "instantly" making our teeth "white." The old adverts fails to do this.